Yo. My name Sophie Francey and this is my site.
I originally started my career in Austin, Texas as a social media assitant but then fell into radio thinking I could finally start my PR career... but as fate would have it I ended up back in social media. From then on I stuck with social media. I have had a great and challenging career in social media. For quite a few years many companies did not take social media seriously and I often had to prove "my worth." I started working social media in 2012, so in eight years and I have seen the evolution of social media. I have learned so much throughout my career in social media because it is such a newer realm of marketing. I had to learn and grow in real-time and be able to mold to new innovations. With my passion and fearlessness to pioneer this untapped marketing realm, I made a successful career with eight years of experience under my belt. I have in-depth experience in social with $150,000 influencer budgets to million-dollar paid campaigns to super bowl live streams to real-time organic tweeting and more. While I have had a (hard-working) successful career, I think to be truly successful one must always continue to learn. So, at the age of 28, I applied to grad school at Texas State University for an M.A. Digital Media. In my first semester, I achieved a 4.0 GPA while working full-time for Frito-Lay, going to school full-time and being out of school for more than six years. Can't believe I will have a M.A. degree in May 2021!
I have had a chance to work on McDonald's All Day Break launch, the opening of Chef Jose Andres' Zaytina, multiple influencer campaigns, Frito-Lay Super Bowl campaigns and more.