Sophie Mariah

Yo. My name Sophie Francey and this is my site.

Resume:

I originally started my career in Austin, Texas as a social media assitant but then fell into radio thinking I could finally start my PR career... but as fate would have it I ended up back in social media. From then on I stuck with social media. I have had a great and challenging career in social media. For quite a few years many companies did not take social media seriously and I often had to prove "my worth." I started working social media in 2012, so in eight years and I have seen the evolution of social media. I have learned so much throughout my career in social media because it is such a newer realm of marketing. I had to learn and grow in real-time and be able to mold to new innovations. With my passion and fearlessness to pioneer this untapped marketing realm, I made a successful career with eight years of experience under my belt. I have in-depth experience in social with $150,000 influencer budgets to million-dollar paid campaigns to super bowl live streams to real-time organic tweeting and more. While I have had a (hard-working) successful career, I think to be truly successful one must always continue to learn. So, at the age of 28, I applied to grad school at Texas State University for an M.A. Digital Media. In my first semester, I achieved a 4.0 GPA while working full-time for Frito-Lay, going to school full-time and being out of school for more than six years. Can't believe I will have a M.A. degree in May 2021!

I have had a chance to work on McDonald's All Day Break launch, the opening of Chef Jose Andres' Zaytina, multiple influencer campaigns, Frito-Lay Super Bowl campaigns and more.

My career skills & experience includes:

Education

Bachelor of Arts in Public Relations and Mass Communication, Texas State University
2013
Coursework in Marketing, Visual Communication, Research Methods, PR Writing, Campaigns, Editing, and Website Design.
Organizations: Member of Public Relations Student Society of America (PRSSA), Student Event Planning Association (SEPA), and Delta Gamma sorority.

Master of Arts in Digital Media, Texas State University
2021
Coursework in website design, content management, video storytelling, digital media design and more.

Professional Experience

PepsiCo/Frito-Lay (Remote)
Social Strategist
July 2018 - Present
Supports internal social initiatives that integrates media analytics and creative best practices for Frito-Lay brands. Develops a social strategy for brands across the Frito-Lay portfolio through close partnerships with key brand and insights stakeholders. Partners with outside agencies and technology platform partners to ensure proper execution and best in class learnings. Maintains content calendar, schedules & publishes content, outline posting cadence for promoted content with media agency partners. Ideates and drives the creation of timely organic content when relevant. Participates in concept as an expert in social best practices to ensure integration of key learnings and trends.

Bread & Butter Public Relations (Dallas/ATX/SATX)
Digital Account Executive
Oct 2016 - July 2018
Digital Account Executive handles day-to-day client management, influencer initiatives, digital campaigns, social media management, digital advertising, email marketing, web analytic reporting, new business acquisitions, and SEO audits. Works alongside PR team to secure local & national press coverage for clients in the digital space. Provides consultation on all things digital marketing and manages monthly to yearly budgets between $100-$120,000.

Moroch Partners (SATX/ATX/Dallas)
Social Engagement Specialist
Feb 2015 - Oct 2016
The Social Engagement Specialist is a client-facing role helping define and execute social media strategy + interactive social initiatives. This position branched the gap between the global brand of McDonald’s to the local markets via social listening, content creation, engagement activations, in-depth analytic reporting, national + local social campaigns, paid advertising, and influencer marketing. Also, played integral role of pitching/selling-in $3,000,000-$8,000,000 yearly budgets for Moroch Partners.

Entercom Radio (Austin)
Marketing Coordinator
June 2013 - Aug 2014
Acted as Marketing Coordinator for four local Austin radio stations. Wrote all live and recorded liners, assisted in coordination of radio station events, handled all promotional campaigns, worked with online content management systems for company’s websites and was responsible for social media management of all stations.

Copyright 2020